Seminars
ALL SEMINARS ARE FREE OF CHARGE - SEATS CAN BE RESERVED ON LINE REGISTER HERE.
There are two main seminar theatres in the halls and at least 3 workshops. Marketing Arena 1 in IPM-Live!, Marketing Arena 2 in P4B Live!, Academy Class P4B Live! Digital Printer Profit Zone P4B-Live!
All the seminars in the hall are FREE OF CHARGE but it is recommended that you register for the show and indicate your intention to attend by ticking the appropriate tick box on the registration page. seats cannot be guaranteed but priority will be given to pre-registered attendees who arrive 10 minutes before the sessions begin.
In addition there is a major 1 day conference, hosted by the DMA and the IPIA -the details can be found by clicking on the panel.
Marketing Arena 2
21 September 2010
| Time | Title | Speaker(s) | Book |
|---|---|---|---|
| 10.00-10.30 Session 1 |
Keynote |  |
|
| 10.45-11.15 Session 2 |
Discover how to find new sales and new customers as a print broker and manufacturer... even in a recession | Nick Devine, The Print Coach | |
| 11.30-12.00 Session 3 |
Achieving colour consistency for your brand | John Hefferman, Business Development Manager, MediaCo (UK) | |
| 13.00 - 16.00 Session 4 - 6 |
Mobile marketing seminar Presentations and panel session | Mark Brill, Mobile Marketing Council, DMA - Robert Thurner, Director, Incentivated - Stewart Hilton, Creative Director, Blue Chip Marketing | |
22 September 2010
| Time | Title | Speaker(s) | Book |
|---|---|---|---|
| 10.00-10.30 Session 7 |
The new way to buy print effectively | Nick Devine, The Print Coach | |
| 10.45-11.15 Session 8 |
Visual active print - more than ink on paper | Harry Skidmore, Managing Director, Easibind International plc | |
| 11.30-12.00 Session 9 |
Get it, use it, keep it. Getting permission to send further marketing messages, compliantly and for maximum revenue | Jenny Moseley, Director, Opt-4 | |
| 12.45-13.15 Session 10 |
Personalised URLs - The key to unlocking personalised marketing | John Noble, co-founder, Pro-Active | |
| 13.30 - 14.00 Session 11 |
Achieving colour consistency for your brand | John Hefferman, Business Development Manager, MediaCo (UK) | |
| 14.15 - 15.15 Session 12 |
Panel discussion - Carbon footprint and print | Chair: Andrew Pearce, Chief Executive, IPIA - Panellists: Andrew Prosser, Principle Consultant, Camco - Further panellists to be confirmed | |
| 15.30 - 16.00pm Session 13 |
How improved targeting techniques can help to maximise the return on Investment for door drops | Graham Dodd, Managing Director The Letterbox Consultancy Ltd | |
Marketing Arena 1
21 September 2010
| Time | Title | Speaker(s) | Book |
|---|---|---|---|
| 10.00-10.30 Session 14 |
21 ideas to use the hottest new products from the promotional industry | Gordon Glennister, Director General, BPMA | |
| 10.45-11.15 Session 15 |
Incentivising consent. How to use incentives to gain permission for future marketing messages - and how not to! | Jenny Mosely, Director, Opt-4 | |
| 11.30-12.00 Session 16 |
Talking with and engaging your customers: maximising multi-channel campaigns | Andy Wood, Managing Director, GI Insight | |
| 12.15-12.45 |
Case study: bing, the rebrand | Alex Payne, Search Lead UK, Consumer & online UK, bing | |
| 13.00-13.40 Session 17 |
Increasing brand awareness and ROI through sensory marketing | Andy Goddard, National Sales Director, TNT Post | |
| 14.00-14.40 Session 18 |
Case Study: Employee recognition: engaging, enthusing, retaining and involving staff | P&MM, winner IPM Awards 2010 Employee Recognition category | |
| 15.00-15.40 Session 19 |
How to motivate your staff out of a recession | Panellists: John Sylvester, Executive Director, P&MM Francis Goss, Head of Commercial Operations for Reward Services, Grass Roots | |
| 16.00-16.30 Session 20 |
Harness the power of books for your brand | Random House |
22 September 2010
| Time | Title | Speaker(s) | Book |
|---|---|---|---|
| 10.00-10.30 Session 21 |
Taking the financial risk out of promotional campaigns | Ed Gray, Client Services Director, VCG | |
| 10.45-11.15 Session 22 |
Making gift cards and vouchers work as tools in marketing campaigns | Ed Gray, Client Services Director, VCG | |
| 11.30-12.00 Session 23 |
21 ideas to use the hottest new products from the promotional industry | Gordon Glenister, Director General, BPMA | |
| 12.45-1.25pm Session 24 |
Case Study: Grand Prix winner of IPM Awards 2010 'Blister Plasters. And Club Nights?' campaign | JPMH | |
| 1.40pm-2.25pm Session 25 |
The latest techniques and thinking in promotional marketing | Chair: Chris Bestley, Director of Education, IPM - Panellists: Elvis Communications, Simon Kent, Joint Mananging Director, AIM Communications | |
| 2.40pm - 3.20pm Session 26 |
Turn your Retailer Cash Discounts into Promotions - Making better use of your money | Colin Harper, Managing Director, Storecheck Marketing and Head of Insight, IPM | |
| 3.30pm - 4.00pm Session 27 |
Harness the power of books for your brand | Random House | |
Academy Class Schedule
| Time | Title | Speaker(s) | Book |
|---|---|---|---|
| 11.00 - 12.00 | InDesign CS5 new features | Márton Perhiniák | |
| 12.00 - 13.00 | Good printing, or great printing: how to use Photoshop for perfect shadow and highlight calibration | Mark Gatter | |
| 13.00 - 14.00 | Use Photoshop CS5 as a Pro | Márton Perhiniák | |
| 14.00 - 15.00 | Photoshop CS5 - Getting serious with the new masking tools | Mark Gatter | |
| 15.00 - 16.00 | Interactive PDFs and Flash pages with InDesign | Márton Perhiniák | |
| 16.00 - 17.00 | How to create custom Colour Management Settings for a project | Mark Gatter |
